Today Blizzard announced that sales of the Mischief in-game companion pet and gear store plush reached over 2.5 million for the Make-A-Wish Foundation. This is the first year a physical item was part of the December promotion. Last year offered Brightpaw which raised 1.7 Million for Make-A-Wish and brings up the total donated to the Foundation over 7.1 million dollars. Mischief surpasses the previous fundraising record held by the Cinder Kitten for relief effort from Superstorm Sandy in 2012 which raised 2.3 million dollars. Previous charity and relief efforts include: 2015: Brightpaw – $1,700,000 – Make-a-Wish 2014: Argi – $1,900,000 – American Red Cross/Ebola 2013: Alterac Brew Pup – $1,000,000 – Make-a-Wish 2012: Cinder Kitten: $2,300,000 – Superstorm Sandy 2011: Cenarion Hatchling – $1,900,000 – Tsunami Relief in Japan 2010: Moonkin Hatchling: $800,000 – Make-a-Wish 2009: Pandaren Monk – $1,100,000 – Make-a-Wish This brings charity and relief effort donations through
Blizzard’s newest addition to the in-game shop announced at Blizzcon, Mischief the fel kitten, has finally been added to the in-game shop and is available for purchase. As they have done with other pets, 100% the proceeds from the sale of this pet from now until the end of 2016 will benefit the Make-A-Wish foundation. Along with the in-game pet Blizzard has also added a glow-in-the-dark plush version to the Gear Store, the proceeds of which will also benefit the foundation. For every plush version sold, $14 of the $25 purchase price will be donated. We’ve got the full details below or they’re also available on the World of Warcraft Community Site.
In a truly massive outpouring of generosity Blizzard and the World of Warcraft community have become known for, Blizzard announced today that the most recent Make-A-Wish® Charity Pet, Brightpaw, raised $1.7 Million to aid the charity in their efforts around the world. With the addition of Brightpaw, this brings the total donations made from player pet purchases to over $10.7 million dollars. This doesn’t include donations from items like the old server blades auctioned off via eBay several years ago ($330,000) and through purchases of the BlizzCon Charity Dinner tickets. Cinder Kitten: $2,300,000 – Hurricane Sandy Argi – $1,900,000 – Make-a-Wish Cenarion Hatchling – $1,900,000 – Tsunami Relief Brightpaw – $1,700,000 – Make-a-Wish Pandaren Monk – $1,100,000 – Make-a-Wish Alterac Brew Pup – $1,000,000 – Make-a-Wish Moonkin Hatchling: $800,000 – Make-a-Wish