Today Blizzard announced that sales of the Mischief in-game companion pet and gear store plush reached over 2.5 million for the Make-A-Wish Foundation. This is the first year a physical item was part of the December promotion. Last year offered Brightpaw which raised 1.7 Million for Make-A-Wish and brings up the total donated to the Foundation over 7.1 million dollars. Mischief surpasses the previous fundraising record held by the Cinder Kitten for relief effort from Superstorm Sandy in 2012 which raised 2.3 million dollars. Previous charity and relief efforts include: 2015: Brightpaw – $1,700,000 – Make-a-Wish 2014: Argi – $1,900,000 – American Red Cross/Ebola 2013: Alterac Brew Pup – $1,000,000 – Make-a-Wish 2012: Cinder Kitten: $2,300,000 – Superstorm Sandy 2011: Cenarion Hatchling – $1,900,000 – Tsunami Relief in Japan 2010: Moonkin Hatchling: $800,000 – Make-a-Wish 2009: Pandaren Monk – $1,100,000 – Make-a-Wish This brings charity and relief effort donations through


Third Annual Icecrown Challenge

by pallimmanis on

While Blizzard is raising funds for the Make-A-Wish foundation through sales of the new Mischief Fel-Kitten pet, the Warcraft community is taking on another fundraising challenge for the American Foundation for Suicide Prevention. Beginning its third year on December 13th 2016 and running through January 14th 2017, the Icecrown Challenge is an event organized and supported by the community itself rather than Blizzard employees. The challenge is simple but can have a huge impact, raising almost $2500 last year. Players are encouraged to participate in their own way and to the extent that their budget allows, but the most common way is fairly simple: Select your raid difficulty – Normal/Heroic and 10/25 Players (remember, this raid doesn’t flex like current ones do so the maximum number of players is 25) and complete the raid. Start your timer when you enter the instance and stop when you’re able to loot the


Brightpaw Raises $1.7 Million

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In a truly massive outpouring of generosity Blizzard and the World of Warcraft community have become known for, Blizzard announced today that the most recent Make-A-Wish® Charity Pet, Brightpaw, raised $1.7 Million to aid the charity in their efforts around the world. With the addition of Brightpaw, this brings the total donations made from player pet purchases to over $10.7 million dollars. This doesn’t include donations from items like the old server blades auctioned off via eBay several years ago ($330,000) and through purchases of the BlizzCon Charity Dinner tickets. Cinder Kitten: $2,300,000 – Hurricane Sandy Argi – $1,900,000 – Make-a-Wish Cenarion Hatchling – $1,900,000 – Tsunami Relief Brightpaw – $1,700,000 – Make-a-Wish Pandaren Monk – $1,100,000 – Make-a-Wish Alterac Brew Pup – $1,000,000 – Make-a-Wish Moonkin Hatchling: $800,000 – Make-a-Wish

Brightpaw, the newest addition to the Shop, is this year’s charitable World of Warcraft pet. Adoption of the Mana Kitty benefits Make-A-Wish and children worldwide from now through December. You can find Brightpaw on the Shop.


New Charity Pet Argi Announced

by Magistrate on

The latest charity pet for World of Warcraft has been announced. Argi, a creature that looks like it joined the Draenei on their long voyage from Argus, will be available beginning on December 3. All of the proceeds will benefit the American Red Cross specifically targeting ebola relief efforts.