Today Blizzard announced that sales of the Mischief in-game companion pet and gear store plush reached over 2.5 million for the Make-A-Wish Foundation. This is the first year a physical item was part of the December promotion. Last year offered Brightpaw which raised 1.7 Million for Make-A-Wish and brings up the total donated to the Foundation over 7.1 million dollars. Mischief surpasses the previous fundraising record held by the Cinder Kitten for relief effort from Superstorm Sandy in 2012 which raised 2.3 million dollars.
Previous charity and relief efforts include:
2015: Brightpaw – $1,700,000 – Make-a-Wish
2014: Argi – $1,900,000 – American Red Cross/Ebola
2013: Alterac Brew Pup – $1,000,000 – Make-a-Wish
2012: Cinder Kitten: $2,300,000 – Superstorm Sandy
2011: Cenarion Hatchling – $1,900,000 – Tsunami Relief in Japan
2010: Moonkin Hatchling: $800,000 – Make-a-Wish
2009: Pandaren Monk – $1,100,000 – Make-a-Wish
This brings charity and relief effort donations through in-game purchases up to 13.2 million since 2009. Blizzard is also known for a charity dinner held during BlizzCon each year, where ticket sales go to Children’s Hospital in Orange County, as well as an auction that has benefited CHOC and St. Jude Children’s Research Hospital in years past.
Thanks to the overwhelming generosity of the World of Warcraft community, we’ve raised more than 2.5 million USD from sales of the Mischief in-game pet and Mischief Plush toy to support Make-A-Wish. In December, we announced that sales of the in-game Mischief pet and Mischief Plush Toy through December 31, 2016 would benefit Make-A-Wish, whose mission is to grant the wishes of children with life-threatening medical conditions throughout the world.